Steiner Marketing was founded in 2001 by Katharina Steiner-Leuthold
to provide high-quality, and integrated marketing consulting services, information
and tools for companies to reach their marketing goals. With
degrees and experience in nursing, business economics,
and mathematics as well as specialized marketing courses,
her background is truly unique for understanding and addressing
the needs of customers, channel partners and companies while
taking competitor strategies into account.
During her professional career, Mrs. Steiner-Leuthold
held several marketing and marketing research positions:
director of market research, consulting analyst, industry
analyst, senior product manager. Her experience include
consumer products, medical devices and information technology
products.
During her marketing career, Mrs. Steiner-Leuthold has
been able to combine practice and theory to:
-
develop marketing strategies to triple revenues in
a stagnating market.
-
uncover new market entrants and disruptive technologies.
-
evaluate market potential for products.
-
develop strategies to
cost-effectively increase customer satisfactions
and loyalty.
-
define value chain oriented marketing strategies.
-
launch several products in the US and worldwide.
-
speed time-to-market in developing new products.
-
work with US and international engineering teams to
develop new products.
-
develop and implement product and marketing strategies.
-
led multilingual marketing communications programs.
-
be instrumental in obtaining ISO 9001 certification.
Prior to her marketing career, Mrs. Steiner-Leuthold
worked for 13 years in intensive care nursing. As a staff
nurse, manager of an intensive care unit, and teacher
of an intensive care nursing, she worked with patients
threatened with life-threatening conditions including
brain, cardiac, and pulmonary diseases, and surgery.
During her career as an intensive care nurse, she learned
to understand the importance of and relationships between
technology, physiology (and pathology) and emotions. She
realized that for any treatment to be successful, it is
necessary to integrate these areas.
As an intensive care nurse, her high-quality work demanded
attention to the slightest detail while keeping the big
picture in mind. Essential skills were:
-
observing even the smallest change
in a patients conditions.
-
analytical and systemic thinking to make the right
decisions.
-
emotional and psychological understanding to support
patient, family, and staff.
-
technical skills to work the monitors, respirators,
heart-pumps,...
-
and a creative mind to solve daily care challenges.
Mrs. Steiner-Leuthold's analytical skills are further
deepened through her degree in mathematics. Her mathematical
training lets her analyze systematically and foresee patterns and outcomes.
As a Swiss native, she is fluent in German and French.
She also coordinated communication messages in Spanish,
Italian and Portuguese.
Mrs. Steiner-Leuthold's skills, experience and knowledge
let her understand, evaluate, and seize marketing opportunities.
|
