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This is a single page including
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Vision and Mission
(one sentence each)
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Market opportunities
(one paragraph with market fundamentals: market size,
growth rate, number of potential customers, and basic
market trends )
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Market strategy (one
to two paragraphs to describe products and services)
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Business strategy
(one to two paragraphs; unique business proposition and
business model to generate revenues and profits)
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Financial goals (one
paragraph or one table; amount of information depends
target audience and business plan goals)
The Executive Summary can be written in
bullet form or as a narrative with or without subheadings,
with or without a financial table.
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