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The mission statement is a single sentence
representing how your company plans to achieve your vision.
The mission statement is short, define a clear direction for
the business, and define specific parameters (qualifier)
that must be achievable and measurable. The vision can be
stated as follows:
"Company name's" mission
is to become the "qualifier" for "services
or products" for "market, users".
The qualifier refers to your goal.
Examples of qualifiers are "low cost",
"market leader", or any other achievable and
measurable goal.
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