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Business Plan Outlines
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Business plans vary depending on
audiences and goals. Depending on the goal, the business plan
may stress different aspects of your business. The
execution will also differ depending on the goal and target
audience. To improve the success of the business plan, it
may help to ask for samples of
business plans from your target audience. However, most business plans need
to cover the topics of the General Business Plan although the dept and
presentation may vary.
General Business Plan
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Executive
Summary
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Table
of Contents
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Vision
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Mission
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Market
Opportunities
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Marketing
Strategy
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Business
Strategy
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Company
Organization and Operations
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Management
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Core
Competencies and Challenges
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Financials
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Index
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Appendixes
and Attachments
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Recommendations of the Small Business
Administration
Business plan recommendations provided by
the Small Business
Administration are primarily for companies applying for
loans:
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Statement of
purpose (executive summary)
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Table of contents
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Description of
business (business strategy)
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Marketing
(marketing strategy)
Competition
(core competencies and challenges)
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Operating
procedures (operations)
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Personnel
(management)
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Business
insurance
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Financial data
(loan
applications, capital
equipment & supply list, balance sheet, break-even
analysis, pro-forma
income projections, pro-forma cash
flow)
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Supporting
Documents (3 years worth of tax returns, personal
financial statements, resumes, franchise contracts,
lease agreements, purchase agreements, licenses, legal
documents, and letters of intent).
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VC Funding
A business plan for VC funding may have the following
outline:
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Internal Business Plan
On the other hand, an internal business plan might look like
this:
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Executive summary
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Table of contents
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Business vision,
mission and strategy
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Market
opportunities
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Product offerings
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Distribution
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Competition
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Management
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Financials
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Funding details
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Executive
summary
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Table of contents
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Vision
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Mission
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Business strategy
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Core competencies
and challenges
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Market
opportunities
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Marketing strategy
including product & sales strategy
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Financials
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Company
organization and operations
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Customer or
Distributor Oriented Plan
If the business plan is
used for customers or distributors, only partial information will be needed.
Get Help
If you have any questions about business
planning, give us a call or
send us an email.
We will be happy to answer your questions.
Go back to General
Business Planning.
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