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Return on Investment of Marketing Programs

This calculator lets you easily estimate the performance of marketing programs. Use it to find  

  • the program with the highest return on investment,

  • the program with the highest revenue potential,

  • the program with the highest gross profit potential,

  • the most cost-effective program to find new customers,

  • and other optimizations.

 

How to use the calculator

  1. Complete the Input form and click Calculate.

  2. Read the relevant Estimations: Total revenues from program, total profit, cost per prospect, cost per sale, conversion rate, and return on investment. 

Input

Estimations

What is the total cost of your marketing program? 

$

What do you charge for your product? (per unit) 

$

What is your gross profit per unit? 

$

How many prospects is the program generating?

How many unit sales is the program generating?

Total Revenues

$

Total Profit

$

Cost per Prospect 

$

Cost per Sale 

$

Conversion Prospect/Sale

%

Return on Investment

%

Note: The Marketing Program Estimator is a JavaScript program. You must have JavaScript enabled in order to use it. All fields in the input section are required.

Terms of Use

1.  

You may use our calculators for free. However, we appreciate a donation if you value our service and if you use the calculators for commercial reasons. 

2.  

Even though we verify and validate our calculators, Steiner Marketing is not responsible for any outcome from the use of these calculators.

3.  

You may link to these calculators from your website as long as you give proper credit to Steiner Marketing and there exist a visible link to Steiner Marketing. We appreciate a courtesy email to us with your URL. We might even help you promote your page! 

 

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