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Return on Investment of Direct Mail Programs

This calculator lets you easily estimate the performance of mailing programs. Use it to find  

  • the program with the highest return on investment,

  • the program with the highest revenue potential,

  • the most cost-effective program to find new customers,

  • the most cost-effective program per mailing piece,

  • and other optimizations.

How to use the calculator

  1. Complete the Input form and click Calculate.

  2. Read the relevant Estimations: Number of responders, number of buyers, total revenue, cost per responder, cost per buyer, cost per piece, and return on investment. 

Input

Estimations

How many pieces are you mailing?

What are the total program costs?

$

Response Rate: What % response do you expect?

Conversion Rate: What % of responders do you expect will buy?

How much do you expect each buyer to spend (on average)? 

$

# Responders

# Buyers

Total Revenue from Program

$

Cost per Response

$

Cost per Buyer

$

Cost per Piece

$

Return on Investment

%

Note: The Mailing Program Estimator is a JavaScript program. You must have JavaScript enabled in order to use it. All fields in the input section are required.

 

Terms of Use

1.  

You may use our calculators for free. However, we appreciate a donation if you value our service and if you use the calculators for commercial reasons. 

2.  

Even though we verify and validate our calculators, Steiner Marketing is not responsible for any outcome from the use of these calculators.

3.  

You may link to these calculators from your website as long as you give proper credit to Steiner Marketing and there exist a visible link to Steiner Marketing. We appreciate a courtesy email to us with your URL. We might even help you promote your page! 

 

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