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Evaluating Marketing Performance

Here are some benchmarks you can use to evaluate the quality of your marketing services.

Poor Performance

Good Performance

Excellent Performance

Follow industry

Product driven

Mass-market oriented

Average utility product

Average quality

Low price strategy

Average response time

Dealer & supplier abuse 

Function oriented

Hierarchy

Product organization

Stockholder focus

Bench mark industry 

Market driven

Market segment oriented

High-utility product

High quality

High quality strategy

Fast response time

Dealer & supplier support

Process oriented

Network

Market organization

Stakeholder focus

Envision and lead industry 

Market driving

Niche & customer oriented

Customer solutions product

Legendary quality

High value strategy

Immediate response time

Dealer & supplier partner

Result oriented

Teamwork

Customer organization

Society focus

If you have any questions about evaluating marketing performance, give us a call or send us an email. We will be happy to answer your questions.

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