Know Your Friends and Foes with Marketing Research

A company's aspiration determines what market information it needs. Market leadership requires thorough market information and competitor knowledge. Read about why market research leads to better business performance.

Steiner Marketing offers persuasive qualitative and quantitative marketing research in the US and internationally to fully understand your customer, channel partner, competitor as well as your own company.

We evaluate and measure these parameters:

or any other metric you might choose.

US and International Research

Steiner Marketing has the resources to perform research projects in the US and worldwide. We speak several languages including English, German, French, Spanish, Polish, Russian, Mandarin. Once completed, we can translate the findings and write the report in a language of your choice so that the findings are better understood by all members of your company and create company-wide buy-in to your project.

Qualitative versus Quantitative Research

To fully understand a market, both qualitative and quantitative research are necessary. Qualitative research gives you answers to the questions why, what, who, .... Quantitative research answers the questions how much, how important, what first, what most,....Qualitative marketing research methods identify supply or demand side parameters. Quantitative marketing research measures, forecasts or tests hypothesis. 

Qualitative Research

• document reviews
• observation
• group interviews - focus groups
• executive interviews
• ethnographic research
• work sample reviews
• concept mapping
• usability/prototyping

Quantitative Research

• uni-, bi- and multivariate analysis

• gap analysis

• time-series and forecasting

• web, phone, mail, fax and personal surveys

• web log analysis

• database analysis

• sales data analysis

Persuasive Marketing Research

Long-term relationships between company and customers are based on mutual emotional and rational satisfaction and trust. The focus of our marketing research is to uncover these emotional and rational attributes and factors.

Why Market Research

Marketing research leads to better:

• support for planning efforts

• persuasive product and brand attributes for product development, positioning and communications, market penetration

• product-use extensions stimulating market development

• user needs and opportunities for new product development

• key attributes to improve customer satisfaction and loyalty safeguarding and increasing customer base and revenue stream while minimizing cost of sales

• essential information on customers' purchasing patterns: what they want, in what quantity, via which distribution method and at what price

• recognizing pattern for customer, channel partner, company and competitors behavior

Get Your Questions Answered

So if you have some questions about your market, give us a call or send us an email. We will be happy to answer your questions.