Web Promotion Strategies - Can Customers Afford Your Product

Your visitors have come a long way since they started looking for a product or service. By now, they not only found your store or site, they also have found a product they believe provides value. So the last question is "Can your visitors afford your product or service?" It is obvious that a deal can only close if the answer is yes. The store or site has achieved its goal.

There are several strategies that can be used when a product is too expensive:

• Offer financing options

• Offer "miniversions" of product that fill partial needs

• Keep visitor interested until visitor can afford the product or service

• Partnerships with sites that offer less expensive products or services

The goal of these strategies is to close the deal later or less expensively. The site still has achieved its purpose.

A different strategy consist of excluding these visitors from your site. This can be done by limiting site access through:

• E-commerce downloads

• Subscriptions

• Site promotion through specific channels only

Overall, each product and market needs different solutions. However, successful web promotion strategies take product affordability into account when selecting target markets and defining promotional strategies.

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Continue reading about web promotion strategies

1. Web promotion strategies - Overview

2. Do you offer what visitors are looking for?

3. Can visitors find you? 

4. Once visitors find you, are they entering your store?

5. Once visitors are in your store, can they find what they are looking for?

6. Once visitors find what they want, do they believe they get the best deal? 

7. Once visitors trust your deal, can they afford it?