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Web Promotion Strategies - Best Deal

When visitors find the product they were looking for, they will evaluate the deal. If they perceive the deal to be worthwhile, they will buy the product and the store achieves its goal.

Creating Value

The key ingredients to a positive outcome is the perception of value. Below is a list with four steps that affect the value creation in a positive or negative way. Each of these steps is important and can make or break a sale.

Step

Positive Impact

Negative Impact

1. Core product or service

product features
product quality
ease of use
emotional, social and spiritual benefits from product

lacking product features
perception of poor quality
complex product
bad, unethical, asocial product associations
price

2. Support

on-time delivery
warranties
payment options
store access
information access

stock outs and delivery delays
inflexible rules
complex support
waiting lines
system failures

3. Company interaction

excellent treatment
friendliness
helpfulness
courtesy
timeliness

rudeness
lack of caring
mistreatment
disgruntlement
unresponsiveness

4. Emotional

respect
appreciation
recognition
feeling of value
listening

confusion
frustration
disappointment
neglect

Creating Value on the Web

The four steps apply not only to general products or services, they also apply for products or services on the web:

Step	Positive Impact

1. Core product or service

type and quantity of content
quality of site content
emotional, social and spiritual benefits from web site

2. Support

easy navigation and search functionality
easy and safe e-commerce
fast loading times
no special plug-ins needed

3. Company interaction

excellent treatment, friendliness, helpfulness, courtesy
timeliness

4. Emotional

respect, appreciation, recognition, feeling of value, listening

Following the four steps to create value for web content leads to the last step in the web promotion process before visitors will buy.

Get Help

Give us a call or send us an email so we can help you position your business in cyberspace. .

Continue reading about web promotion strategies

Web promotion strategies - Overview
Do you offer what visitors are looking for?
Can visitors find you?
Once visitors find you, are they entering your store?
Once visitors are in your store, can they find what they are looking for?
Once visitors find what they want, do they believe they get the best deal?
Once visitors trust your deal, can they afford it?

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