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Your site is now on main street and visitors start showing up
at your front door. They quickly evaluate whether they want to enter your store or not.
Now that you have spent so much efforts to get your visitors
to your place, how do you get them in the door?
First Impressions Count!
Some visitors simply do not like the appearance of
your store. This happens when the site's title and description does
not reflect the topic the visitor was actually searching for.
Sometimes titles and descriptions are so odd that visitors do not trust
content. For example, sites that try to manipulate search engines by
repeating titles and descriptions, often loose these visitors again
at the entrance of their door.
A site's URL is an indicator of content.
A URL with .org extension will certainly not have the same
information as a .com or .edu extension. Sometimes the URL clearly
indicates what this company is doing and it has to offer. The more
content is in the URL, the better the chances that visitors will
enter the site.
Customers Won't Enter If the Door Cannot be
Opened
Consider that the visitor has decided that your
place is really worth exploring. He clicks on the URL and pushes the
door to get in.
It's as simple as that - isn't it?
Even though this step is so
simple, this is a place where many companies loose potential customers.
Some sites use special plug-ins that visitors are not willing to
download. Other sites are so fancy that they take forever to load.
Most visitors abort the attempt to visit slow sites.
Get
the Customers into the Store
They
key to make visitors willing and able to enter your site lie in the decisions you make on how your site is designed, the techniques
used, the positioning efforts, the testing of the site and so
on.
Most
errors come from the lack of a marketing focus, where a designer
does not make decisions based on what the company needs but based on
what skills the designer wants to show off. Sometimes designers justify new techniques in the name of
"branding",
where "branding" means "cool". A true marketing approach
focuses on company needs instead of
personal preferences.
Page
load speed needs to be a top concern. Small page size (in KB) is the
base for a fast loading site. Steiner Marketing
designs small pages so that NO customers are lost at
the doorstep!
Get Help
Give us a call
or send us an email
so we can help you position your business in cyberspace.
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